“Get the right people on the bus and the wrong
people off the bus"
- Jim Collins
- Jim Collins
But how it is done? Answer is Recruiting. Yes,
Recruiting. In today’s century recruitment is equally important as other
management activities like strategic planning, budgeting control or marketing
of service. Recruitment refers to the overall process of attracting,
selecting and arranging a pool of suitable candidate for a job within and
outside an organisation. But how do we arrange pool of suitable candidates?
Traditionally pools of suitable candidate were
welcomed by providing an advertisement in a local newspaper with little
description about the job and they were interviewed, and out of those, suitable
candidates were selected. But as time went by, magazines, radio, television,
emails, consultant, word of mouth, website advertisement, social media, etc.
were used as a medium. In today modern world, arranging pool of applicant has
changed.
2014
is known as the year in which intense recruiting competition returned. After
years of slack hiring, competition for arranging pool of top performer and
technical talent has returned in various trend. First and the foremost trend in
recruiting is Cooperate Talent Network. As, growth of LinkedIn
(19 million professionals), Twitter (274 million), Facebook ( 66 million
professionals), Glassdoor, Indeed and variety of other tools are available to
promote company’s employment opportunity. For this, companies have now started
to build a “talent network” from which to recruit. Talent network creates a
magnetic attraction for employees by posting their job vacancies as well as
fans, alumni, customers, partners get attracted via job positing to see their
organisation visibility in various social networking site. By creating such job
positing, company not only get right employee for the job, but also create
network for their goodwill.
Still,
every company wants to know :-
- - How
my job posting are working in daily, monthly and quarterly(success or failure)
basis
- - How
my job posting are working as compared to other job industry posting
- - Knowing
which day to post your new job on the basis of title and location
- - Knowledge
of supply and demand of candidate in particular location where company is
hiring
To find solution to these issues, Big Data comes
into picture. Big Data – a powerful analytical approach that is changing the
way recruitment happens and re-emphasizing that it is the recruiter, not the
talent, who is at core process. eQuest, Big Data Analytical Program, also known
as World’s leading job distributor, gathers unbiased data from every source
available i.e., from 1.5 million job boards( including, college and regional
sites, skill based niche markets and social media). It also measure performance
statistics of a candidate individually and by comparing to overall market
statistics, which help a company to hire a top performer as well as provide
company recommendation or a go- forward plan by strategically posting job where
they work
best.
Why to go so far, when you have the fortune job informer in your hand. Let’s
put it in simple terms, even though 2013 was known as ‘year of mobile
platform’, the impact of this platform in recruiting is still growing. Commonly
known as Mobile Recruitment, is a method of connecting jobs and
applicant via handheld devices, usually smartphones. Various online portals
have started their mobile application, in which a registered member can get
notification about job vaccines according to his/her qualification, needs,
preferences and they can apply to it directly via mobile. According to a survey
done by Simply Hired, estimated that 70% of active job seeker are using their
mobile phones to search for jobs. Recruiters are also following this trend by
making their site visible by introducing career site application, where a job
seeker can apply directly for job. Hence, company’s real focus is on smart
hiring and being strategic with your technology and strategy
spend.
High value outsourcers and staffing firms, $140 billion talent
acquisition industry, is filled with experts who are ready to serve the company
to find the right candidate for the right job. Recruiter going through
billions of profiles on various social networking sites for few opening is
wastage of time and cost to the company. This is where outsourcing firm helps,
by arranging a pool of candidates according to their needs, from which they
select a suitable talented applicant for the job.
Now a days, company believe in the mantra of buying talent (rather than
developing). Poaching, a way through which a competent and experienced
candidate, who is working in another reputed company in the same (competitor)
or different industry, is employed in your company. By offering attractive pay
packages and other term and condition, talent is being attracted. It is
considered unethical but it is not talked openly. In India, software, retail
and infrastructure industry face the most severe brunt of poaching.
An
old proverb says “time and tide wait for no one”. But in today’s world, this
proverb has been modified “time, tide and technology wait for no one”. Taking a
glance at world, we can see that technology advancement is taking place every
minute. Systems and process have moved from occupying rooms to pockets and one
day they might even disappear in this air. Recruitment technology is also
undergoing transformation. From, newspaper advertisement to social media
advertisement, from word of mouth to employee referral program, from
outsourcing to big data eQuest program, technology has transformed the
landscape of recruitment. Only one question arises. What’s next ?